TV ads drive drug awareness

Today’s Big News

Jul 16, 2025

For Lundbeck and Otsuka's PTSD filing, FDA questions Rexulti efficacy after failed ph. 3


AstraZeneca’s AL amyloidosis drug fails to reduce mortality in phase 3 test


TV ads close to overtaking doctors as consumers’ primary source for learning about new meds: survey


Otsuka inks $613M deal for Swedish biotech’s autoimmune antibodies


AbbVie’s Skyrizi, Novo’s Wegovy duke it out in Q2 TV ad spending totals

 

Featured

For Lundbeck and Otsuka's PTSD filing, FDA questions Rexulti efficacy after failed phase 3

The FDA is asking an expert panel to weigh in on “discordant results” from three randomized trials related to Lundbeck and Otsuka's application for a Rexulti combination regimen in PTSD.
 

Top Stories

AstraZeneca’s AL amyloidosis drug fails to reduce mortality in phase 3 test

AstraZeneca’s plans to get an amyloidosis blockbuster drug to market look further out of reach after the pharma’s anti-fibril antibody failed to reduce deaths and hospitalizations in a phase 3 study.

TV ads close to overtaking doctors as consumers’ primary source for learning about new meds: survey

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as from their doctor, according to a new report.

Otsuka inks $613M deal for Swedish biotech's autoimmune antibodies

Otsuka Pharmaceutical is putting down $33 million cash for a Swedish biotech’s IL1RAP antibodies designed to treat autoimmune and inflammatory diseases.

AbbVie's Skyrizi, Novo's Wegovy duke it out in Q2 TV ad spending totals

In an echo of the pattern laid last year, following a record-high outlay at the very beginning of the year, TV drug ad spending has crept downward as 2025 has gone on.

J&J flexes $15B quarter for innovative drugs as biosimilars chip away at Stelara

Leading up to the entry of the first Stelara biosimilars in the U.S. at start of 2025, executives at Johnson & Johnson remained steadfast in their belief that they could maintain revenue growth despite the patent expiry. Now, after setting an innovative medicines sales record in the year’s second quarter, it appears J&J’s confidence was well placed.

NIH fires exec amid probe into wife’s role in $3.3M contract: report

The National Institutes of Health has fired its chief operating officer amid a probe into whether his wife could have benefited from a $3.3 million contract, according to The Washington Post.

FDA hands down citations to 3 drugmakers after inspections found contamination, testing concerns

The FDA listed observations at plants run by Sun Pharma, Daewoo Pharmaceutical and Glenmark, citing concerns ranging from mold to quality control issues.

Johnson & Johnson boosts financial projections with growing cardiac device sales

“We are not rolling over,” J&J MedTech’s worldwide chairman, Tim Schmid, said on the company’s quarterly earnings call with investors.

Deerfield goes three for three with Triple Threat Communications buy

Fittingly enough, for its third acquisition in as many years, Deerfield Group has picked up Triple Threat Communications.

Okyo sets sights on first approval in neuropathic eye pain after phase 2 win

Patients with a mysterious eye pain disease may be one step closer to seeing the first approved treatment for their condition. Okyo Pharma’s urcosimod reduced pain levels by an average of 5.5 on a 10-point scale, hitting the primary endpoint of a phase 2 trial and teeing up a meeting with the FDA about next steps.

Thermo Fisher bolsters US fill-finish capacity with Sanofi plant purchase

In a move to bolster its drug manufacturing capabilities in the United States, Thermo Fisher has purchased a fill-finish and packaging plant from Sanofi in Ridgefield, New Jersey. The terms of the deal were not disclosed.

Real Chemistry finds its formula, adding a trio of new execs as catalysts for change

Real Chemistry has made a flurry of leadership appointments, including hiring JJ Schmuckler from VML to fill a newly created role while also making changes at 21Grams and its communications group.

Personalized spine surgery developer Carlsmed plots $100M-plus IPO

Carlsmed aims to offer personalized fusion procedures by mapping 3D-printed titanium spinal implants to a particular patient’s anatomy.

Alphabet’s SandboxAQ teams up with Swiss biotech to develop mRNA cancer vaccine

Alphabet spinoff SandboxAQ is teaming up with iOncologi to build a new mRNA vaccine for a common and aggressive brain tumor known as glioblastoma.
 
Fierce podcasts

Don’t miss an episode

'The Top Line': Biopharma layoffs aren't letting up

Biopharma layoffs have held steady through mid-2025, and in this episode of "The Top Line," we dig into the numbers, closures and policy changes shaping the trend.

 

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How Will US Policy Impact the Growth of UK Biotech?

Presented by Blue Matter, strategic consultants in the life sciences
 

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