Trust determines travel retailing success — and the industry has a unique chance to recover lost ground.
Hi there, Travel involves placing yourselves in many others’ hands. Booking a trip — and choosing a provider — requires trust, and lots of it. That trust has been lacking over the last several years, but to recover from the pandemic it is crucial for the industry to understand the gaps and address them. Here’s the good news: the industry’s handling of the pandemic was seen favorably by travelers. And so, we are in the rare time where hard-to-earn trust may be possible to earn back quickly. If we do the right things.
Travelport is here to help. We recently partnered with Edelman, the world’s leading authority on trust, to take the pulse on consumer trust in travel. We surveyed 10,000 people across ten countries, asking them questions on different elements of trust.
Here’s a snippet of the results. 46% prioritize trust over everything else when selecting a travel provider. When trust exists, more people will buy add-ons or consider upgrading. BUT… only 46% trust the travel industry — that’s just a few points above financial services, the low man on the pole. |
Scroll through our key findings on trust, including: breakdowns by sector and demographics; factors that drive trust; sources for trip planning; and advice on how to build trust. Trust was a huge theme at our recent event Hello Modern Retailing, which featured industry-leading speakers like Amazon Web Services (AWS), American Airlines, and eDreams ODIGEO. You can watch it on demand here. We trust you’ll find it useful. The Travelport Team |
|
