Consumers are increasingly discovering beauty products on social media platforms like Instagram and YouTube, and with the Covid-19 pandemic shifting even more interaction to digital channels, new and legacy brands alike are getting creative with how they market to consumers on these channels.
Here’s a run-down of some of the best recent examples of content marketing from cosmetics and beauty brands.
The advent of 5G is beginning to make the true transformative potential of smart technology and the internet of things a reality.
And with the ongoing Covid-19 pandemic placing new demands on healthcare and creating the need for solutions that can aid in providing care remotely, away from a healthcare institution, this couldn’t have come at a better time.
Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role, what she sees ahead and why she believes CMOs need to "get a grip on data like never before".
As customers switched to online shopping in unprecedented numbers in 2020, brands had to move at breakneck speed to offer customers and prospects a compelling, consistent and scalable omnichannel shopping experience.
This has meant innovation and agility are proving to be crucial in turning the challenge of the pandemic into an opportunity, according to a recent Econsultancy webinar held in partnership with product information management (PIM) technology company inRiver.
Digital Transformation Monthly – 2020 in Review This special edition of Digital Transformation Monthly looks back at the major digital marketing trends and developments of 2020 that shaped a range of sectors in an extraordinary year.
Brand Purpose Best Practice Guide Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact.
One of the biggest lessons for search marketers from last year is that search insights aren’t only for SEO. They’re also the biggest business asset for responding to market shifts quickly, which will be crucial for brands looking to recover and thrive in 2021. We take a look at how to use powerful search data to influence wider business decisions.
Join us for a live premiere of the new Marketing & Digital Trends for 2021 and Beyond, covering Ashley Friedlein's much anticipated predictions, alongside a panel discussions with brand leaders and a Q&A session.
