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| | Crisis Communications
Follow these 8 steps to prepare for a crisis Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how. | | | | |
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| | From the Archives
Fake news and the ugly rise of sponsored content This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets. | | | | |
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