10 questions sellers should ask agents Help home sellers understand the important questions to ask when they interview prospective seller's agents. The latest resource in NAR's "Consumer Guide" series provides 10 important questions sellers can ask to find the right agent for them. Share the guide directly with prospects and use it online to generate leads. You can also find Spanish-language versions of all guides in the series at facts.realtor.
Your real estate workflow, your way. Getting through your to-do list before the day ends is one thing. Flying through it with time to spare is another thing entirely. With Lone Wolf Foundation—featuring the new generation of real estate software, including Lone Wolf Back Office—you can do everything you need, all in one place. Start here.
Building a strong employer brand is crucial for attracting top sales talent, especially in a competitive job market, writes Tirzah Thornburg. Companies should focus on reputation by defining and living their core values, while providing a positive candidate experience, even for those not hired, can improve the company's reputation and attract future applicants. Full Story: The Center for Sales Strategy (10/28)
How to adapt content marketing to 3 disruptions The traditional business-to-business marketing playbook is evolving as companies adapt to disruptions in media consumption, physical presence and trust. Online video has surpassed TV, the rise of remote work has made in-person events more valuable and digital content must meet higher expectations. Declining trust in media presents an opportunity for marketers, with Robert Rose noting, "You can monetize marketing in different ways—through time, attention, referrals, personal data, brand loyalty and even trust." Full Story: Content Marketing Institute (10/29)
Shakespeare Ranch in Nevada lists for $188M Shakespeare Ranch, a historic 130-acre estate in Glenbrook, Nev., has been listed for $188 million, making it one of the priciest properties in the U.S. The property, dating to the late 1800s, includes 17 residences, 425 feet of lake frontage and extensive amenities. Claudia Thompson, Mike Dunn, Shari Chase and Susan Lowe of Chase International are the co-listing agents. Full Story: The Tribune (San Luis Obispo, Calif.) (10/29)
Technology & Innovations
How technology is transforming home buying for the better The homebuying process is changing rapidly, and two new tools in particular—artificial intelligence and augmented reality—are poised to make it a better experience. Read NAR Director of Innovation Strategy Dan Weisman's column in RealClear Policy.
News from NAR
NAR CEO pledges 'extreme accountability' In a fireside chat, NAR CEO Nykia Wright shared more about her professional background and discussed the association's goals and approach to sharpen its focus. Here's what she told nearly 2,000 Virginia members about her vision for the future. Full Story: REALTOR® Magazine (10/29)
Fair & Equitable Housing
Short-term rental curbs bring varying results As more cities restrict short-term rentals, blaming platforms such as Airbnb and Vrbo for worsening housing affordability, residents in locales like Irvine, Calif., applaud the outcomes while Telluride, Colo., experienced a tourism decline and allowed its restrictions to expire. "Everything that someone says is bad about Airbnb, I can tell you there's a corresponding group who feels it's good," says Michael Seiler, a finance and real estate professor at the College of William & Mary in Virginia. Full Story: CNN (10/28)
Legislation & Regulation
U.S. economy's Q3 growth seen strong ahead of election The U.S. economy is projected to have grown at a robust 3.0% in Q3 according to the Commerce Department, driven by resilient consumer spending and easing inflation, just days before the presidential election. While economic strength could support a gradual Federal Reserve easing path, high costs for essentials remain a top issue for voters. Full Story: Reuters (10/30),Barron's (10/29)
Economists expect Fed to cut rates 25 basis points The Federal Reserve's key interest rate is likely to be cut by 25 basis points at each of the next two policy meetings, according to a Reuters poll of economists. That would leave the rate in a range of 4.25% to 4.5% at year-end, with the potential for more cuts in 2025. Full Story: Reuters (10/29)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
DISCLAIMER
Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
