Marketing Report: Black consumers wield significant influence Though African Americans make up 14 percent of the United States population, the group accounts for a large amount of last year’s purchases in several categories.
From the Archives Make your marketing content more mobile friendly With more and more consumers reading articles on small screens, you have to work harder to capture and keep their attention. These tips can help.
The PR Industry 5 ways cryptocurrency is influencing PR tactics Though in its infancy, virtual cash threatens to upend the way business is done. Here’s how communicators can help clients in this volatile sector.
From the Archives What PR pros can do when clients are wrong You’ve just been asked to take part in a tactic that won’t help you reach your goals. How can you steer your campaign back on track again? These tips can help.
Writing & Editing To write better, edit out these filler phrases Many online articles are bloated with needless words and qualifiers. Here’s what to strip out as you review and refine your first and subsequent drafts.
