| | | | | Super Bowl Ratings Fall From Last Year, as 111.3 Million Watched the Patriots’ Overtime Win on Fox Fifth most-watched of all time By Jason Lynch The first overtime in Super Bowl history wasn't enough to jump-start this year's Super Bowl ratings. An average of 111.3 million viewers watched Tom Brady lead the New England Patriots back from a 25-point deficit to beat the Atlanta Falcons in overtime, 34-28, according to Nielsen's fast national ratings. That number, which makes it the...
Read more » | | | | | | | | | | | | | | NBCUniversal’s Oxygen Will Rebrand as a Full-Time Crime Network Struggling channel will battle Investigation Discovery for viewers By Jason Lynch Oxygen, which has struggled to connect with viewers since it launched in 2000, is rebranding as a crime-themed network for women, NBCUniversal announced today. But NBCUniversal will still only have one cable network devoted to crime in its stable: Cloo, which aired crime-themed library content, folded up shop today. With the rebranding, NBCUniversal will target...
Read more » | | Lifetime’s Partnership With the National Women’s Soccer League Includes Broadcasting Games A+E Networks is taking an equity stake in the league By Jason Lynch For the first time in two decades, Lifetime is getting back into the live sports business. Beginning in April, the network will become the exclusive U.S. TV home to the National Women's Soccer League (NWSL), as well as an official league sponsor. It's part of a three-year deal in which A+E Networks will take an...
Read more » | | NFL Brings Back Its Super Bowl Babies, This Time Dressed Up as Football Legends Look-alike players, coaches and more By Tim Nudd The NFL's Super Bowl babies are back, and they're cuter than ever. The league launched the babies campaign during last year's Super Bowl with a music video based on a fun bit of trivia--that cities that win a Super Bowl see a rise in births nine months after the victory. That spot featured actual Super...
Read more » | | | | | Elisabeth Moss Endures a Dystopian Nightmare in Hulu’s First Super Bowl Ad for an Original Series The Handmaid’s Tale could be its first breakout hit By Jason Lynch For its first Super Bowl ad in five years, Hulu is spotlighting the series that could finally bring the streaming service the same critical acclaim enjoyed by its competitors, Netflix and Amazon. Hulu's spot, its first Super Bowl ad for one of its original series, will promote The Handmaid's Tale, which premieres April 26. The...
Read more » | | Fox Is Finishing Up Its Super Bowl Ad Sales, With Spots Selling for Nearly $5 Million Sunday will be ‘the highest revenue day in Fox history’ By Jason Lynch Three days before Super Bowl LI, Fox is almost done wrapping up its ad sales for the game. Advertisers paid close to $5 million per spot, which is more than the $4.8 million that CBS averaged for last year's Super Bowl, but less than the $5-million-plus that the network had been seeking from buyers last...
Read more » | | Consumers Still Get Most of Their Super Bowl Information From TV, Not Social Media The tube also dominates party-shopping decisions By Christopher Heine Everyone likes to talk about social media's influence. Yet, television is still the chief, information-driving force before, during and after the Super Bowl, and the tube--more than any other medium--impacts what meals, snacks and beverages viewers buy for their watch parties. For example, 53 percent of Americans said that TV drives their purchase decisions as...
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