The summer season is generally an horological wilderness as far as watch releases go, with the major trade shows already in the rearview mirror and the hustle and bustle around the year-end holidays still in the future. However, a busy F1 season means that many brands are busy cranking out new automotive-themed pieces (see: Moser), while others are celebrating anniversaries with cool new watches inspired by vintage models (see: Breguet). In short, summer 2025 doesn’t seem to be slowing down as much as previous years, which is great news for us watch nerds. And while May saw the debut of plenty of high-end models (see: Zenith), it likewise saw sub-$1,000 pieces from the likes of Unimatic, Massena LAB and Luminox hit the shelves. |