We’ve reached the end of January – hooray! To celebrate, there’s a myriad of stats to get your teeth into in this week’s roundup, including data on customer recommendations, digital out-of-home (DOOH) and financial results for some big companies.
This is our first social roundup of 2020 and we’re kicking off the year with some of the biggest platform news and campaigns, including Facebook for Super Bowl LIV, NBC for the Olympics, and First Direct.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
A Marketer’s Guide to Augmented Reality (AR) This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
