WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

DECEMBER 20, 2018

Important Sales Lessons Over 50 Years

Words of wisdom from someone who has spent years pursing and teaching the art of selling.

Full Story

NADA: Shoppers Becoming Rate Sensitive

The trade group sees rising interest rates as affecting new-vehicle deliveries. The association also expects more people to buy used.

Full Story

Understand EV Shopper Behavior

There remains a sizable gap between consumer knowledge of how traditional internal-combustion engines work and EV features and benefits.

Full Story

New Ways to Boost Used-Car F&I Sales

Digital retailing alleviates uneasiness by putting more shopping control in consumers’ hands.

Full Story