Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences.
We've collected together statistics, reports and figures that illustrate how the ongoing Covid-19 pandemic is affecting everything from gamer demographics to in-game advertising to streaming TV, and what that means for the marketing opportunity they present.
Marketing Week's Career and Salary survey highlights a reliance on hiring, rather than training, to fill marketing skills gaps. Econsultancy's Richard Robinson urges marketing leaders to address this imbalance.
The latest trends, developments and statistics from the world of social media. Stories this quarter include Snap’s rise in active daily users and revenue growth, the ASA’s escalation of sanctions against rule-breaking influencers and Pinterest’s continued investment in the creator community with its purchase of video editing app Vochi.
February’s edition of Digital Transformation Monthly looks at brands experimenting with new physical and virtual retail spaces, online marketplaces and digital rewards schemes, plus the latest developments from established banks adopting fintech practices, and many more stories.
Wednesday 9th March 2022 | 2:00pm GMT | 9:00am EST
The basics for successful digital commerce in 2022 are getting your products live and performing across channels and marketplaces.
But to win on the digital shelf requires optimizing product performance and buying experiences every step of the way, because brand loyalty has changed, and buyer expectations are high.
Festival is THE event for ambitious marketers. The three-days of in-person and virtual learning will provide insight and inspiration to help you transform your brand and career. Expect learning that challenges, inspires and provides actionable advice. Explore the agenda here then book your pass today!
