Happy Friday! I’ve got a short but highly valuable email for you this morning. Because I’m not kidding when I say… The strategies in these books have stuffed BILLIONS of dollars into the pockets of business owners who paid attention and implemented them. So, in no particular order, here’s… Craig’s 15 Essential Books for Business Owners 1. Ready, Fire, Aim - Michael Masterson 2. Traction - Gino Wickman 3. Influence - Robert Cialdini 4. $100M Offers - Alex Hermozi 5. $100M Leads - Alex Hermozi 6. Rocket Fuel - Gino Wickman 7. Scaling Up - Verne Harnish 8. Secrets of the Rockefeller Habits - Verne Harnish 9. The Ultimate Sales Machine - Chet Holmes 10. Profit First - Mike Michalowicz 11. Clockwork - Mike Michalowicz 12. The Ultimate Sales Letter - Dan Kennedy 13. The Ultimate Blueprint to an Insanely Successful Business - Keith Cunningham 14. Never Split the Difference - Chris Voss 15. The Perfect Week Formula - Craig Ballantyne *Plus a few more honorable mentions from my team and clients… → Your Next 5 Moves - Patrick Bet David → Outwitting the Devil - Napoleon Hill → Cashvertising - Drew Eric Whitman ========== Now… There’s no doubt these are some of the best books an entrepreneur could ever read. But this is far from an exhaustive list. I could name hundreds and probably still be missing some. Do YOU have some favorite books that should be on here? Hit “Reply” and let me know what they are! Success Loves Speed, Craig
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