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15 stats that capture the evolution of retail media networks

There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI, but whilst the debate continues as to where exactly ChatGPT is on the hype cycle, retail media partnerships and acquisitions were a steady drumbeat in 2023.

And given that on LinkedIn we regularly see impressive stats and studies about the rise and the evolution of retail media networks, we thought we would round up some of those that moved us.

So, here are 15 stats that paint a picture of the growth, but also the context for the growth, in retail media networks. The usual caveats apply with some of these studies – they may have different methodologies and speak to the specialisms of the organisations that commissioned/undertook them – but they are all compelling.
 
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