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| Adfreak | September 27, 2017 | | Today's highs and lows of creativity |
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15 Transformative Creative Ideas That Changed the World Over the Past Year All the winners from the D&AD Impact Awards By Tim Nudd Purpose-based advertising has delivered some of the most powerful work of the past years, with campaigns like "Fearless Girl" from State Street Global Advisors and "Boost Your Voice" by Boost Mobile dominating recent award shows. On Tuesday night in New York, Advertising Week and D&AD honored scores of purpose-based campaigns with the second annual D&AD...
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| Promoted Content by GumGum | | |
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This Ad About a Boy and His Pet Bee Is Absurd, So Why Does It Work So Well? Another visual treasure from Wind By Angela Natividad Ah, that first true non-human friendship. For some, it's with a puppy. For others, a goldfish or a cricket in a jar. In this story by Ogilvy Italy for Italian telco Wind, it's a bee. Bees aren't often perceived as ideal candidates for furry-friend Stockholm Syndrome. But in "Bee," the absurd premise takes on an...
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