| | | | | 18 Bullish Stats About the State of U.S. Advertising Digital spending will grow 16% this year. Mobile? 22% By David Griner With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, to be sure, there are quite a few shadows looming over the ad business in...
Read more » | | | | | | | | | | | | | | BMW Picks Pereira & O’Dell and 360i as Its New Agency Partners on the Mini Brand After a Review One will handle creative, the other digital and social By Patrick Coffee Mini, the BMW brand that went into review approximately six months ago after longtime AOR BSSP resigned the account, has chosen Pereira & O'Dell and 360i as its newest U.S. agency partners after a review. Their contracts begin Oct. 1. Moving forward, Pereira & O'Dell, which went independent in 2015, will lead creative while the...
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