18 Tips on Advertising During the Coronavirus Crisis

“How do I speak to my audience at a time like this?” That’s the question every creative is asking right now. But even when it seems like there’s no right thing to say, brands still find ways to be relevant to their customers. Here's a look at what some brands have done:

Read more: Discover more key insights and approaches from companies bravely venturing to advertise during the coronavirus crisis.

After two years of leading Omnicom agency network DDB Worldwide, Wendy Clark has joined the London-based Dentsu Aegis Network as global CEO, the holding company announced today. While taking the reins at Dentsu Aegis marks an opportunity for Clark to play a leadership role on an even bigger stage, it also comes at a time of disorienting uncertainty for the network, the ad industry and the global economy.

Read more: We spoke with Clark about her priorities for the future of Dentsu Aegis, as well as the challenges and opportunities that lie ahead.

If there’s a trend that’s emerged as much of America works from home, it’s this: Even in the age of the casual workplace, a new era of informality has arrived. But the question is whether it's affecting business itself. Experts say it's clear that the looks we are getting into one another’s private lives are changing us—sometimes in ways we aren’t even aware of.

Read more: Humans are a judgmental lot, so it's possible that a window into the home office could result in reputational damage in the eyes of colleagues. But the practice could have positive effects as well.

Have you been following #AdweekTogether? On our daily live show that’s broadcast on LinkedIn, Facebook, YouTube and our website, we talk about the challenges the advertising and marketing world are facing today—and how we can overcome them, together. Watch the latest episode here.

Assembling a network schedule is like putting together a puzzle: determining how viewers will react to the shows and maximizing audience flow to get the highest ratings, while simultaneously planning for both the short and long term. But with live events canceled and no concrete idea of when show production will resume, broadcast schedulers find themselves in an unprecedented position.

Read more: Many of them have devised multiple schedules, depending on the week or month that production will be able to resume.

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Best of the Rest: Today's Top News and Insights

The One Club for Creativity is aiming to connect the next generation of creatives with top industry execs for feedback on their work. The nonprofit will debut a virtual platform on Wednesday where students can have their portfolios critiqued by top creative directors and marketing execs.

Snackable lessons that drive leads. Partner with Adweek to create a 5-minute, professionally produced video on a subject in which you are the expert. Learn more today.

And he's discovered a new flavor available now.

The design will be used instead of the administration’s official “Meatball.”

The new 30-second spot fostering community support.

On mentorship and finding creative ways to connect during COVID-19.

Proceeds will help thespians and others affected by the coronavirus.

The first one honors public health workers.