Challenger Brands — March 4-5, 2020 in NYC
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| | In an ever-shifting brand landscape, innovation, agility and consumer insights are critical to a brand’s success. Join Adweek for two days of insights and inspiration from the world’s most disruptive and legendary brands, where we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem. Explore this year’s tracks below and begin planning your Challenger Brands agenda.
Don't wait to register! You can save up to $500 when you secure your spot in the next | | | | | | | | | Challenger Brands Tracks | | | | | | This Brand is Gucci: How to Slay a Gen Z Campaign
The new kids on the block will shortly account for a strong majority of the world’s purchasing power. Who are they? What influences their shopping habits? What are the most effective ways to engage with them? Join this track to learn more. | | | | Are You for Real?: The Opportunities and Costs of Influencer Marketing
Traditional advertising continues to be overshadowed by the persuasive power of influencer marketing. But it’s not always a slam dunk. Hear how to kickstart your influencer strategy through developing personalized and creative campaigns that drive brand awareness. | | | | Experience Economy: How to Capitalize on the New Currency of Live Marketing
Gone are the days of garden-variety marketing plans. Surviving in today’s competitive landscape requires real-time experiences that bring the brand to life. How do you engage consumers on a whole other level, while staying true to the brand? Hear from the pros on how to break through. | | | | The Art of Storytelling: Marketers Share Their Big Creative Wins and Missed Opportunities
Marketing begins and ends with clearly articulating a brand’s narrative. Storytelling evokes an emotional response, which drives consumers' purchases. Join this track to hear best practices, preferable platforms and the best channels to tell your brand story. | | | | The Data Debate: Is There Such a Thing as Too Much Data?
If you’re offering advanced insights and a chance for marketers to understand their consumer preferences on an intimate level, you'd better be playing in the data sandbox. Brand experts share how to effectively – and efficiently – harness the opportunities data offers. | | | | Are You Experienced?: Successful CX, UX Strategies to Amaze and Delight Your Customers
How brands engage with consumers will determine not only an intention to buy but also a return trip. How can you ensure your user experience aligns with customers’ needs? Hear from the pros on how to improve your brand experience and drive ROI. | | | | Immersive Technology: The Impact on Marketing Today and Tomorrow
VR, AR, MR, XR: The future is now, and marketers are experimenting with myriad applications of immersive technology. How do they drive engagement? What are the best practices? Learn about real-world examples of this brave new tech. | | | | Voices Carry: The Customer Conversation in the Age of AI and Personalization
AI capabilities are expanding and enhancing marketing efforts well beyond our imagination. Learn how AI can help optimize performance, inform creative execution and improve the customer experience. | | | | With Purpose in Mind: Challenges and Opportunities of Brands That Live by Values They Preach
Brand marketers are quickly learning that embracing social issues or a purpose can drive consumer loyalty and generate sales. How do you align your brand’s core values to help drive ROI? How do you reflect the values you preach? Prepare for enlightenment in this track. | | | | Sustainably Sourced: The Rise of Ethically Produced Products and Services
Today’s consumer is more focused on the sourcing of what they consume and what they wear. In fact, shoppers are more likely to purchase from a brand that takes a stand on social issues. How can your brand leverage its social purpose authentically? Speakers share their keys to a sustainable strategy. | | | | TV of Tomorrow: How Brands are Leveraging New Channels to Connect With Consumers
The convergence of TV and digital has meant a rapid change of viewing habits and advertising spend. With cord cutters and cord nevers at an all-time high, the OTT space offers new opportunities to better target and measure consumers. Learn best practices for successfully navigating this new connected reality. | | | | Retail Therapy: Ecommerce Best Practices and the Rebirth of Brick and Mortar
Warnings of a retail apocalypse may be premature. Like all industries affected by digital disruption, retailers must evolve or die. Hear how to engage the modern shopper with a frictionless CX strategy. | | | |
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