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20 Content Creators Who Are Setting the Bar for Creativity in 2016 Podcasters, video stars, VR pioneers and more By Adweek Staff At a time when so many people call themselves "content creators," who are the creatives truly making the most of modern media?
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New Digital Campaign for TGI Fridays Builds Off of Hamilton's Success Promotion hones in on social buzz By Lauren Johnson TGI Fridays is pushing hard to court millennials, including new store designs and drone tests.
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A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue First, buy a popular account. Then starting linking By David Griner If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points.
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Zipcar Is Offering Pokemon Go Players Free Rides in Boston Chauffeur-styled service is one day only By Christopher Heine If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.
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With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising NPR, ESPN and others will pitch original shows By Lauren Johnson Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, ...
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9 Digital Marketing Stats That Got Our Attention This Week Including Apple's cash haul from Pokemon Go By Christopher Heine It's been an unusually active week in digital marketing stats, drawing interesting numbers from mobile-minded players like Apple and Pokemon Go to online marketplaces such as eBay and 99Designs. Check out the ...
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Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs Plus actual ads on the dating app By Lauren Johnson Sephora has led the pack in mobile beauty retailers for a few years, and now it's taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand.
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