We're excited to announce we have published our 2019 Digital Trends report, in association with Adobe, based on a global survey of 12,815 respondents.
Among the top findings is the importance of customer data, with 55% of marketers selecting ‘better use of data for more effective audience segmentation and targeting’ as one of their top 3 organisational priorities.
The research also shows that companies that are succeeding are delivering first-class, personalised customer experiences built on a foundation of integrated marketing and CX technology, while digital-first companies are 64% more likely than their peers to have exceeded their top 2018 business goal by a significant margin (23% vs. 14%).
To make sure you're not left behind, here are our top training picks to help you deliver on the trends that matter this year. |
| | Data is the new everything |
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| | Deliver a great customer experience |
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