Laden...
DAILY SCOOP
Popeyes sponsors a viral star, TikTok bans spread to colleges and more
Plus: How companies combat fake online reviews.
EXTERNAL COMMUNICATIONS
Why 2023 is the year of the chief communications officer
It's time to break free of marketing.
MEDIA RELATIONS
How to turn owned content into earned media wins
If you've got a great library of owned content but don't know what to do with it, start here.
Culture wars claim M&Ms, new AI problems for CNET and more
Plus: How luxury developers are courting influencers without spending a dime.
SOCIAL MEDIA
8 new social media features you need to know about this week
Including updates from Instagram, YouTube, TikTok and Twitter.
CONTENT MARKETING
5 tips to developing B2B content that drives leads
Ways to cut through the noise.
TikTok ‘heats’ videos, most approve of NFL’s handling of Hamlin and more
Plus: How hotels are adapting to a change in business travel.
A how-to guide on collaborating with influencers
Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers.
PR
What a difficult fertility journey taught me about being a better communicator
The hardest journeys have lessons to teach.
Alec Baldwin faces charges and pitches see decreased response rate
Plus: T-Mobile has another data breach.
CAREER LADDER
6 questions with: Lisa Lanspery of Synchrony
We caught up with Lisa Lanspery of Synchrony to learn about what excites her most about the future of communications and the best advice she's ever gotten.
PR DAILY AWARDS
How The Martin Agency repositioned AXE to vibe with Gen Z consumers
With $0 media spend, the #DogeCan campaign generated 2 billion impressions.
How press releases can break through paywalled news
Tired of hitting paywalls? This can help.
CRISIS COMMUNICATIONS
What you can learn from Southwest’s comms meltdown
Behind the airline failure was a comms breakdown.
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