2023 real estate forecast: Market to regain normalcy | Digital marketing can help build audience connection | Why and how to create a social media ethics playbook
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Best Practices in Sales & Marketing
Digital marketing can help build audience connection A mix of photos, video, blog content and social media are key ingredients to successful marketing for real estate brokers, writes Michael Fox, CEO of Corberry Digital Marketing Agency. "For real estate brokers, it's all about establishing a relationship with your target audience," Fox writes. Full Story: Forbes (tiered subscription model) (12/14)
Why and how to create a social media ethics playbook The flux at Twitter since Elon Musk's takeover makes it even more important for brands to take the lead on responsibility within social media, and that should start with the development of a "social media ethics playbook," writes Boathouse's Geoff Gates. Make your brand an ethical leader by encouraging and participating in responsible social media discussions and amplify your voice by teaming with like-minded brands, Gates writes. Full Story: Ad Age (tiered subscription model) (12/13)
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Construction is rebuilding itself to be greener The world is slowly waking up to the role that reducing embodied carbon in construction must play to address the challenge of climate change, and the industry is moving steadily in this direction on a number of fronts. Heather Clancy reviews examples of advances in areas such as prefabrication, the use of mass timber, production of less carbon-intensive cement and ways to accurately measure environmental impact. Full Story: GreenBiz (12/14)
Carbon-gauging tech prepares for U.S. construction market Contractors can account for their material costs and waste data on site to gauge a project's carbon footprint using an app from London-based startup Qflow, which took part in Boston-based contractor Suffolk's BOOST tech accelerator program. Co-founders Jade Cohen and Brittany Harris explain in an interview their technology and how the company may expand in the U.S. Full Story: Construction Dive (12/14)
Cities' requirements that owners live in homes they purchased could be contributing to a shortage of affordable housing, according to research from The Pew Charitable Trust. Such requirements effectively prevent "built-to-rent" construction and hinder accessory dwelling improvements such as garage apartments, a Pew researcher says. Full Story: Smart Cities Dive (12/12)
Adams, Hochul release plan to boost NYC's economy New York City Mayor Eric Adams and Gov. Kathy Hochul released a 160-page report aimed at supporting the city's economic recovery. The long list of proposals included turning commercial space into housing and creating more pedestrian plazas in Manhattan. Full Story: NY1 (New York City) (12/14)
Legislation & Regulation
Moderating inflation could be good news for 'soft landing' The Federal Reserve has raised interest rates by a half point, and some experts say the moderation in rising prices may help result in a "soft landing" for the economy, avoiding a more challenging recession. Scott Hoyt of Moody's Analytics notes that those borrowing for large purchases such as homes and cars will continue to bear the brunt of increased rates. Full Story: TIME (tiered subscription model) (12/15),The New York Times (12/14)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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