Every January, Econsultancy looks into the future of digital marketing and ecommerce and explores the trends expected to make waves in the year ahead. This live, online session will feature a panel with Marketing Week Editor Russell Parsons, Haleon's James Sharman, and BrightBid's Kate Cox.
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
