Plus, how AI can combat the “paradox of choice” and improve customer outcomes
| Marketing artificial intelligence (AI) | | | AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how. | | |
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| B2C marketing | | | The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. | | |
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| Ecommerce | | | From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Ecommerce | | | At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers. | | |
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| Marketing technology | | | Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey. | | |
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| MarTech intelligence reports | | | Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. | | |
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| Marketing artificial intelligence (AI) | | | It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake, | | |
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| Your voice matters | | | More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey. Take the survey. | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community. | | |
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