The Scoop: Omnicom’s acquisition of Interpublic Group will change the PR industry

Plus: TikTok faces major setback in U.S.; Eras tour ends, leaving a cultural void.

Training for the toughest interviews: 4 tips for handling hostile reporters

It's not always sunshine and roses.

2025 social media predictions from comms pros

It's going to be a bumpy ride.

The Scoop: The vast implications of the killing of United Healthcare’s CEO

Plus: Billionaire newspaper owners flex their muscles; Twitch sees advertiser exodus.

Hasbro CCO Roberta Thomson on how comms pros shape the game and protect reputation

Roberta Thomson of Hasbro shares her most unexpected lesson in comms.

15 ways PR pros can unwind and recharge during the holidays

It's a diffcult time of year in a stressful industry.

Rethinking the ‘why’ of modern sustainability and climate comms

Use these messages instead.

The Scoop: Edelman cuts 5% of workforce

Also: UnitedHealthcare responds after CEO fatally shot during meeting; American adults view media as being as biased as ever.

Mastering the art of writing short but powerful

Creative storytelling tools like visual aids, bullet points allow a writer to say more with less.

Announcing Ragan’s 2024 Video, Visual & Virtual Awards finalists

Congratulations to this year's finalists!

New social media updates and features to know this week

Including the growing clash between Threads and Bluesky.