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What to Put in An Email Newsletter?
Marketers face a daunting and frustrating task to have to continually come up with fresh ideas with content for email newsletters. However, ideas can be endless so it is when you have a great idea that meets consumers' needs that your brand and product can truly shine.
Here are 21 great ideas for you to focus on, so you can renew your content and create more engaging email newsletters.
1.How-to Videos
People always want to learn more, and how-to videos have always been an extremely popular way of learning. So, create a series of training videos for your emails, which can be uploaded on YouTube. By offering these videos you can entice people to sign up to your newsletter. In addition, they can watch and learn in their own time too.
2.Competitions and Giveaways
Who does not like to receive a FREE giveaway? People are naturally drawn to competition. The idea of winning makes people feel good. So why not offer FREE giveaways via a competition. It is sure to get recipients to open your newsletter and increase your open rate. It also provides you with the opportunity to advertise products which the recipient cannot do without, potentially leading to a new sale.
3. Offers or Discount Codes
Have you found that customers visit your web-shop but do not make a purchase? Why not entice them with a discount for a limited time only to buy the item(s) they viewed? For example: “Buy Now and receive 15% off”. Also consider existing customers, who have purchased before, gained your trust, but may not have purchased again in a while. You can offer them discount codes to show you acknowledge their loyalty as a previous customer and have them visit your web-shop again, potentially resulting in a new purchase. With marketing automation this can be done hassle free.
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