Clear Marketing Messages: 5 quick case studies where brands got results by using clarity instead of hype
Marketers are creative. But sometimes creativity can get in the way of our success by sounding like hype. So put creativity aside for a moment, and just try to be clear with customers. Here are 5 quick case studies to help you get results with clarity.
Discovering What Works in Marketing: 7 quick case studies of marketers challenging the status quo
In this article, we bring you examples of marketers who challenged their company’s status quo — marketers who smashed funnel lengths, top-level domains, use of capitalization, and more.
Too often in marketing we take a myopic view. We only look at what’s in front of us. A single ad. A landing page. But to truly get strong results from your marketing, you must visualize the conversion journey.
Creative Leadership Ideas: A behind-the-scenes look at how 9 companies run their marketing departments and agencies
On MarketingSherpa, we usually bring you a roundup of effective marketing ideas from concepts and campaigns. But in this article, we look at the ideas behind the ideas — the culture and practices that foster effective marketing itself.
Be on the lookout for these upcoming topics from the MECLABS family (including MarketingSherpa and MarketingExperiments): Marketer as Philosopher, Episode 4 Conversion Heuristic Analysis tool Lead Management Confessions: 15 B2C and B2B marketers in 13 different industries share the length of their sales cycles Headline Writing: 6 before and after headline examples with results to help improve your copywriting Website Design: 3 quick web design case studies (with before and after images) Marketing Strategy: 3 successful (and 1 failed) strategic approaches to everyday marketing challenges What 2020 Has Taught Marketers: 8 essential marketing lessons Value Proposition: Marketing examples for each of the 4 essential levels of value prop
