If you sell anything online, you know how important it is to create amazing digital customer experiences. With your website as the nucleus of your digital strategy, how are you currently optimizing for conversions? This piece outlines three tactics you can use right away to improve your e-commerce hub and boost conversions. As two of...

Retail marketers and their customers seek the same thing: personal, engaging, meaningful interactions. As a marketer, you want to deliver them and consumers are growing to expect them. But are you actually delivering? By creating unified customer profiles, then using artificial intelligence marketing to personalize the customer journey, you can.    What do you crave?...