3 keys for navigating COVID-19 from a CMO who survived the great recession Dan Frohnen, CMO at Sendoso, highlights the key lessons he learned during The Great Recession and how it can be applied across various industries.
ClickZ Daily: May 25, 2020 |
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| Happy Monday! Today we have Dan Frohnen, CMO at Sendoso, highlighting the key lessons he learned during The Great Recession and how it can be applied across various industries today. Pivot fast and pivot smart, writes Dan. This might be the best time to think outside the box. Work through today’s challenges and identify opportunities to innovate your business. We also have a new survey from Domo, which spoke to nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven operational challenges. The survey revealed that the data that matters most to marketing leaders is focused more on customer experience versus ROI. And 23% of large enterprise organizations are planning to allocate over 40% of their marketing budget to analytics and data management over the next 12 months. |
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Digital Marketing Dan Frohnen Dan Frohnen, CMO at Sendoso, highlights the key lessons he learned during The Great Recession and how it can be applied across various industries. |
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Digital Leaders Jacqueline Dooley Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven operational challenges. Read more |
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| AI Jacqueline Dooley ClickZ spoke with Realeyes VP Max Kalehoff about how AI-driven emotion measurement is helping advertisers and brands predict user response to content. Read more |
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| Digital Advertising Jason Roussos To weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribution. Read more |
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| Content Marketing Tereza Litsa Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read more |
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| Digital Advertising Shrikant R Kale Shrikant R Kale, co-founder of iZooto, shows how publishers can adapt and find new opportunities in times of COVID-19. Read more |
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Digital Marketing We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader? Download now |
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| Actionable Analysis Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now |
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