Nielsen Norman Group

New Articles

3 Persona Types: Lightweight, Qualitative, and Statistical

For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively. (8 min. to read)

Mobile-App Onboarding: An Analysis of Components and Techniques

Onboarding is the process of getting users familiar with a new interface. It can involve one or more of the following components: feature promotion, customization, and instructions. (8 min. to read)


New Videos

How UX Changes in the Recession

At the Virtual UX Conference, Jakob Nielsen answered audience questions on how UX changes with the downturn in the world economy and what new industries will benefit from UX. (7 min. video)

Social Media vs Social Features

Build out social features on your own website, or avail yourself of existing (but external) social media platforms where you don't own the user experience? User research can help determine which strategy is best for reaching your specific audience and serving their special needs. (3 min.video)


Virtual UX Conference

Full event program describing all full-day UX training courses and the virtual conference format.

4 courses are now sold out at the current virtual UX Conference, and 3 more are likely to sell out later in the week, so it's recommended to register soon to ensure you get the course you want. But most courses still have seats available, so even if you're late, you will still have many good options. The online conference agenda will be updated as courses sell out, so you can always see what's still available (any course not marked as sold out still has open seats).


1-Hour Online Seminars

See list of all 1-hour online seminars, including on-demand courses.


Call for Entries: Intranet Design Annual Award, Year's Best Intranets

Now accepting entries for the annual competition to find the world's best intranet designs.

More information: https://www.nngroup.com/intranet-call-for-entries/ (deadline August 17).


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