In 2006 I started hiring coaches.
I did about 80% of what they said…
And I got some decent results because of it.
But for some reason I wasn’t going as hard as possible with the advice I was given.
It wasn’t until I met Bedros Keuilian in 2009 and joined his Mastermind that I finally gave my coach everything I had.
The reason…
I looked up to Bedros like a big brother.
I didn’t want to disappoint him…
I didn’t want to fail him and get the Armenian Death Stare.
Accountability to Bedros changed my life… helped me overcome my introverted ways… stopped me from taking the path of least resistance and the easy way out when challenges came my way.
He helped me Man-Up.
He taught me a lot about being a good father and husband.
Years ago he and I did over 200 episodes of a podcast called The Empire Show.
But none of those podcasts were as good as the one we recorded last week.
It was raw… emotional… and it’ll instill an 11/10 attitude in you…
Building that Operator Mindset of personal responsibility and massive action.
Watch for that coming out in a couple of weeks.
Until then, I wanted to share 3 amazing money-making lessons from Bedros… In preparing for our podcast, I went through a bunch of old emails between me and B and re-discovered these golden nuggets.
All three of these things are even more important now in the noisy and overcrowded market of 2024.
(#3 always slips under the radar but is SUPER powerful!) Here’s what Bedros wrote to me: Craiggy, here's what I've discovered about making lots of money fast… and for a long time.
1. Create products that people want... not what you think they want.
The most successful products are usually done for you, ready to use, make you feel good, and give you hope, and are often NEW and / or improved.
[CB notes: A 2024 real-world example of that is Magic Spoon cereal… Michelle has been buying this grain-free version of Fruit Loops for Isabella…. It has “cutting edge” ingredients and is new and improved over the old version full of sugar and chemicals.
Another real world example is Skool.com … the latest online community / video portal that many businesses are moving towards. It’s a ready-to-use platform that is also easy to use.]
How do you create products people want?
You put yourself in your customers shoes.
You identify what they value …
And then you fill that desire.
The biggest mistake is trying to sell something you’ve already made “just because you have it”.
That’s the “Garage Sale” way of thinking… and it doesn’t work.
Interview your customers. Find out their problems. Deliver the solutions.
2. Create Continuity / Recurring Revenue for Stability
Continuity comes in many forms…
Rent, memberships, subscriptions to services, licensing, multiple payments for high ticket products...
Identify what your customers would be willing to pay for on a regular basis.
I was once a subscriber to the peanut butter of the month club…
Just shows you that anything can be made into a recurring revenue stream.
3. Don't just be the authority, be the guy they WANT TO BE LIKE.
Anyone will buy from authority once…
BUT they'll buy from the person they greatly admire (their hero) repeatedly.
Position yourself through others (social proof and EXPERT proof) rather than simply saying you are the authority.
Help THEM come to that natural conclusion on their own. *****
Brilliant stuff as always from my brother Bedros!
I hope you’ll take this powerful advice as seriously as I have.
Because I know that when you do…
It can transform your entire business and bank account.
Success Loves Speed,
Craig
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