Beyond the funnel: A new approach to content marketing
| Thereās one thing you can safely say about the economy: No one knows what comes next. Weāve just gone through two-plus years of being told a recession is right around the corner. This while many corporations were seeing record profits. One thing marketers in particular know about the economy: People want to cut marketingās budget no matter how the economy or the bottom line are performing. Fortunately, Fran Riemersma is here with three things you can do to increase your martech budget. Constantine von Hoffman
Managing Editor | | |
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| Marketing technology | | | With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. | | |
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| Marketing management | | | From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions. | | |
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| Marketing artificial intelligence (AI) | | | See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience. | | |
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| Data management platform (DMP) | | | Actionable tips for digital marketers from Lotameās State of Data Collaboration Global Report | | |
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| MarTech webinar | | | Join us as we explore the pivotal shift from traditional cookie consent to the dynamic world of universal consent and preference management. | | |
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| Marketing technology | | | Walk through a simple example of AI bringing together customer data for personalized experiences. | | |
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| Content marketing | | | B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| B2B marketing | | | Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Does your organization need to level up its customer experience? Check out MarTechās Enterprise Digital Experience Platforms: A Marketerās Guide to get an overview of the DX space and the tools available. | | |
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What they're saying | | āThe drive to cut costs can lead companies into a trap, sacrificing long-term value and customer satisfaction for short-term gains. To break this cycle, companies must rethink how they measure martechās impact, align team objectives and build internal support for martech investments.ā Frans Riemersma in 3 steps to increase your martech budget. āMarketers are now at the mercy of algorithms that shape everything from visible customer-facing interactions to behind-the-scenes operations. This means the marketerās role is to ensure the right balance between technological advancements and human connection.ā Theresa Kushner in 6 steps to help improve your customer experience with AI | | |
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