Genie is a step beyond the Salesforce CDP
Genie represents a rethinking of Salesforce's approach to customer data. Read More | | |
DAM promises to speed up processes by unifying content and making it easier to find. Here's how to make the promise a reality. Read More | | |
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts. Read More | | |
To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. Learn more | | |
Join Snowflake’s Lourenco Mello and Julian Forero to discover how the data cloud is the foundation of your data-driven marketing strategy. RSVP Today! | | |
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles. Read More | | |
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for. Read More | | |
External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. Learn more | | |
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables. Read More | | |
More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! Start Discovering Now | | |
Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: https://bit.ly/MarTechNewsletter | |
|
|