John,
Sometimes you need more than a landing page to promote a product, brand, location or event.
But it doesn’t quite warrant a full-fledged website.
Enter the microsite.
A tool we explore this week in Marketing 101: What are Microsites? (Plus 3 successful microsite examples and 2 missteps).
Read on for successful and unsuccessful examples from the real estate, automotive, property management, furniture and financial industries.
Here’s to macro success from microsites,
Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute
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