DECEMBER 23, 2019

Hey there. Welcome to the WardsAuto Dealer 5 for Monday Dec. 23. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Generating revenue from customers is vital! It’s 350 percent more profitable to sell to an existing customer than a new one! Download this guide to learn how to provide outstanding customer experience and convert service customers back to sales.

F&I managers should focus on these three things, says auto-retailing veteran Marv Eleazer.

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A new Wards Intelligence study, among other things, says which automakers are best-positioned in the mobility sector today.

Full article

Consumers are "the star" when it comes to their performance regarding auto loans.

Full article

Some dealerships are off to the races in marking up the Ford Mustang Shelby GT 500, in one case by nearly $100,000.

Full article

Despite economic and political concerns dealers stay optimistic, a Cox Automotive study says.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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