Salesforce

Take a look at what’s inside Agentforce 3

Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’

Retail media networks

Retail media moves from the bottom of the funnel to center stage

Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.

Marketing technology

3 tools every martech pro needs to turn strategy into action

When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.

Digital asset management (DAM)

Advanced agentic use cases for Digital Asset Management

Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.

MarTech buyer's guide

Identity resolution: The key to better marketing in a privacy-first world

As data privacy laws tighten, identity resolution is more critical than ever. From AI-powered matching to real-time personalization, MarTech’s latest guide explores key trends.

Marketing technology

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.

Marketing artificial intelligence (AI)

Your AI strategy is stuck in the past — here’s how to fix it

Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.

MarTech intelligence reports

Marketing automation: overloaded, underutilized, and overdue for a reset

It’s the backbone of your martech stack—and yet, marketing automation platforms are the most replaced tools five years running. Why? Because too many overpromise, under-integrate, and get sidelined by budget scrutiny.

Marketing artificial intelligence (AI)

AI fatigue is real, and it’s costing brands more than engagement

From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.

What else we're reading

• Does it make sense for marketers to learn how to create AI agents?
• A moment of silence for the LinkedIn Company Page
• MIT “ChatGPT makes you dumber” study makes you smarter
• It is still a good time to get into digital marketing
• What skill must digital marketers master to stay irreplaceable?
• “Nothing we do works anymore and I never felt so hopeless.”

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “A few years ago, I played in an extended family pickleball tournament. I knew the rules, but one of my relatives who had a tennis background easily outplayed me. I had the knowledge but not the ability; she had the ability but less knowledge. In a martech context, this illustrates the need for ongoing user enablement to develop both.” – Steve Petersen in Three tools every martech pro needs to turn strategy into action.
• “Brands now run RMN campaigns on everything from Prime Video and streaming TV to native placements inside retailer mobile apps. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app. This is a logical strategic extension for RMNs. It’s about showing up where consumers are already spending time in a way that feels less like an ad and more like part of the experience.” – Laurie Miller in Retail media moves from the bottom of the funnel to center stage.

From Search Engine Land

• Google faces UK crackdown over AI Search, advertising practices
• Microsoft adds app placement controls to Audience campaigns
• How to use GA4 predictive metrics for smarter PPC targeting
• When clients ask "Did it work?"—here's your answer
• How to build a traffic-first strategy in a fragmented search world