| Dear Friend, The coronavirus pandemic affects everyone. Today, on #GivingTuesdayNow, we have a unique opportunity to unite with people around the globe to create a wave of generosity, engagement and action. In this spirit, I hope you’ll consider the role that KQED plays in your life, especially in this time of extraordinary uncertainty. If you believe that KQED is essential, please make a generous donation. Today only, your gift will be matched by an anonymous donor, up to $30,000, in honor of #GivingTuesdayNow.
At a time when trusted and accurate reporting is a matter of public safety, misinformation is still rampant. You need a source for news that’s focused on the facts. Your NPR favorites and KQED originals – like Forum and Political Breakdown – give state and local officials and health experts the time to provide information related to public health, economic concerns and community resources. Beyond the news, you turn to KQED for educational programming. Because children are home-bound, we’ve stepped up our educational and at-home learning resources by offering a California state standards aligned, 12 hour block of educational television programming on KQED Plus as well as free online resources for students and teachers. Our arts and cultural offerings have shifted too. Locally-produced series like The Hustle shed light on how the pandemic has effected the livelihoods of artists. Meanwhile, The Do List provides you with ways to experience music and fine art from home and a robust virtual offering of KQED Events enable you to stay connected as a community. If you think KQED is essential – and if you have the ability – please donate today. Thank you for your support of independent media that’s local, trusted and essential.
| Sincerely, | | Michael Isip President & CEO, KQED |
| P.S. The matching gift is only available today, in honor of #GivingTuesdayNow. Please make your gift by midnight tonight so it can have twice the impact. | |