| The Bottom Line, Festival’s brand-new virtual event, will provide actionable insight and fresh thinking to help you deal with three specific challenges across its three days.
Keep reading to discover the skills and understanding you’ll be equipped with this 23-25 March, then get your Virtual Festival Pass today. |
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| What can you expect from The Bottom Line? Watch our video to find out more: |
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| | Discover the three days of The Bottom Line: |
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| DAY 1: PLANNING FOR SUCCESS
Sponsored by TealiumThe effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. Discover how to start the planning process.
Highlights include: - Mark Ritson, Founder, Marketing Week Mini MBA in Building the perfect brand research plan.
- Sam Day, CMO, confused.com in How confused.com broke category norms to grow their market share by 50%.
Plus, hear from; Debenhams, Ekimetrics, Hootsuite, KFC UK & IRE, Little Moons, Nationwide and TUI, amongst others. |
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| | DAY 2: MAKING DECISIONSOnce you have worked out what you’re trying to achieve, you need the tools to support and inform execution. Discover how to drive the decision-making process.
Highlights include: - Lynzie Riebling, VP, Insights & Strategy, Revolt Media in Myth Busting: Numbers lie, let’s explore WHY.
- Nick Robinson, CEO, Kerry Foods, and Emma Woods, CEO, Wagamama in The CEO view: What your boss wants from you.
Plus, hear from; Aviva, GottaBe!, HSBC, Kimberly Clark, Paddy Power Betfair and Premier Foods, amongst others. |
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| | DAY 3: MEASURING SUCCESSHow to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.
Highlights include: - Tyrona Heath, Director, Market Engagement, LinkedIn B2B in Measurement trends for successful marketing.
- Bob Hoffman, Ad Contrarian in Marketing for sceptics.
Plus, hear from; Direct Line Group, GSK Consumer Healthcare, Henkel, Mars and Quantcast, amongst others. |
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| There is plenty of learning available this March! Each pass includes 30 days of video on demand access, meaning you'll have plenty of time to watch all the sessions that catch your eye, even if you're unable to watch them live. Get your Virtual Festival Pass now.We hope to welcome you to The Bottom Line! The Festival of Marketing team
festivalofmarketing.com |
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Epiphany RBC at FestivalClosing the gap: How to reconnect business decisions to consumer choices.
This session will show how a single minded framework can help businesses make more informed decisions based on what customers really value. Find out more.
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