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Mainstream pop culture is so last decade for members of Generation Z, 90% of whom told Horizon Media researchers that they don't believe it exists any more. Subcultures like BookTok, Nu Third-Culture Kids and Copyconomists have become pillars of Gen Z identity and community, and brands seeking connection need to thoroughly understand them before making a move, as recent missteps from Levi's and Pepsi demonstrate.

Time is running out to apply to be recognized among the most ambitious young real estate professionals in America. Fill out an application by Jan. 17 for your chance to be a part of the 2024 class of 30 Under 30.

Evolving kitchen backsplashes and fluted furniture accents are a few of the trends helping owners add a customized flair to their property's aesthetic.

In this profile, Jackson Berry, an agent with Red Compass Realty in Colorado, advises that timing the market is not the right approach. "The best time to buy a home is today. The best time to sell a property is never or when your money will work better for you somewhere else," Berry says.

New AI capabilities will be among the top nine tech trends for 2024, say experts, who predict a rise in text-to-video generators and quick ad campaign-creation capabilities, coupled with a rise in deepfakes and more regulator and watchdog attention. Other trends include more shopping via streaming media and social apps, longer TikTok videos and the full deprecation of cookies that will drive Apple to become more aggressive with its ad business.

Florida real estate pro Sandra Shank, who has developed a community for at-risk families and youths, says it was the tools and connections through NAR membership that brought her vision to life. Read members' personal stories in "REALTORS® Up Close."

Indiana is facing a severe shortage of affordable housing, leading to a significant increase in housing cost burdens for extremely low-income households, according to recent data. Despite perceptions of affordability from outside the state, Indiana residents are struggling with housing costs that outpace their wages, says Amy Nelson of Fair Housing Center of Central Indiana.

The four largest banks are expected to report a combined $24.4 billion in nonperforming loans for the fourth quarter, up nearly $6 billion compared with Q4 of 2022. Analysts expect these loans to drag down earnings. Severance costs, higher interest rates and other expenses are expected to have decreased earnings by 13% at major banks.

A coalition of groups representing payments fintechs are seeking to extend the comment period—scheduled to end today—for the Consumer Financial Protection Bureau's proposal on oversight of big tech companies' digital wallet and payments services, which would require them to follow the same laws imposed on banks that provide such services. A letter from the group says more time is necessary to study the proposals and that the products that would be subject to such supervision is unclear.