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30 Years Later, Motel 6 and Tom Bodett Are Still Cranking Out the World’s Best Radio Ads BBDO's Robin Fitzgerald picks her 3 favorite ads By Tim Nudd Among long-running advertising campaigns, few are as charming as Motel 6's radio work featuring Tom Bodett as the folksy voice who promises that the motel will "leave the light on for ya." The campaign--which BBDO's Robin Fitzgerald picks as one of her three favorites in our new "Best Ads Ever" video, above--has been running for...
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Accenture Picks UM as Its Media Agency of Record Promoting Global Consulting Services IPG shop wins business-to-business review By Patrick Coffee Most ad trade stories about Accenture concern the international consultancy's efforts to compete with "traditional" agencies by acquiring creative shops and offering more strategic services to clients. Today, however, the company named UM as its global media agency of record after a review to help promote its digital and mobile-first services to clients across industries...
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This TV Show Is So Raunchy, the Network Made Toys to Distract Children While Parents Watch And you thought Game of Thrones was bad By Angela Natividad The French love themselves some sex, or at least some quality nakedness, which manages to pop up in ads for everything from food delivery to selling tables. To demonstrate how raunchy Season 2 of Canal+ show Versailles will be, French agency BETC decided to roll the dice on that reputation. The case study below depicts...
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IBM Watson’s New Job as Art Museum Guide Could Hint at Lots of Future Roles With Brands Go ahead, ask him anything By Angela Natividad Almost three-quarters (72 percent) of Brazilians have never been inside a museum, according to a 2010 study from the Brazilian Institute of Economic Research. There are probably many reasons for this, but among them is the feeling that art can seem inaccessible unless you've studied it. So, how do you get art to speak to...
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Watch This Poor Guy Try to Justify a $10,000 Motorcycle Purchase to His Significant Other New ad from Zero takes on the psychology of the impulse buy By Robert Klara It's a conversation that happens across the country--how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He's plunked down his 10 grand, and he's had a swell time getting bugs in his teeth out on the...
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This Bulletproof College Apparel Will Be Useful in States That Let Students Carry Guns FCB's gag campaign tackles a deadly serious topic By Gabriel Beltrone College students in states that allow guns on campus don't need to worry about getting shot, thanks to a new line of school-spirit body armor. That's the deliberately jarring, absurd premise of a new gag campaign from FCB New York for University of Texas student protest group Cocks Not Glocks--famous for waving large dildos at...
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How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the ‘Greatest Hoodie Ever Made’ American Giant's 'Made in U.S.A.' success story By Robert Klara The way that Bayard Winthrop tells it, the idea for the world's best hoodie started because he was pissed off. It was 2011 and Winthrop, a finance guy from New York, had found himself running a fashion accessories company in San Francisco. Sensitive to changing trends in retail (especially the resurgent interest in high-quality, domestically...
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