Think Different. Just Do It. Melts In Your Mouth, Not In Your Hands. Mere words. Of course, those words have driven billions of dollars in sales. This is the power of marketing copy. Read on for examples from Spiceworks Ziff Davis and an engineering service.

If we just published average lead conversion rates, we would gloss over a lot of important detail. For example, 90 and 10 average out to 50…but what does that really tell you? So instead, we go company by company (often with added context) in this article.

Buzzy influencers. Get-rich-quick shortcuts. Tech tools that harness customer data. Will they lead you to a new blue ocean of opportunity or wreck your company along the rocky shoals? To help you learn from your peers’ mistakes, we bring you this article.

A MarketingSherpa reader asked for advice about communicating a company’s value proposition on a homepage as part of a website redesign project he was working on. He thought the advice was helpful, so we’re sharing it with you in this blog post.

What is wine really? Just old grape juice with a really good story. And because of that story, winemakers can charge $30 a bottle. To spark your next great marketing story idea, we bring you examples from Tourisme Montréal, a pet supplies ecommerce site and a digital marketing agency.

Many customer journeys start on your homepage. So if you don’t get this key page right, you end a potential customer relationship just as it is beginning. In this article we explore how companies are decreasing bounce rates and increasing internal link CTR and ultimately sales revenue.

SEO...marketing automation…newspaper advertising…your brand name on a blimp...all marketing and advertising brings customers to an ultimate moment of truth – the call to action. Does your CTA inspire them to act? Or do they skip over it and find a competitor?

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