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37 Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech Celebrating top female leaders in media and marketing By Adweek Staff It should come as a shock to no one that there is a serious lack of gender diversity in C-suites across the country. Currently, just over 4 percent of Fortune 500 companies are led by a female CEO, while only 19 percent of their senior management positions are held by women. In the advertising industry,...
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Opinion: For Women in Advertising, the Promise of Personal and Professional Parity Has Become Toxic Work is not always a negative, and life isn't always positive By Kate Jeffers The term "work/life balance" really pisses me off. It implies that work and life are opposing forces battling for dominance. That one is negative (work) and the other is positive (life). And that achieving an effective balance of the two is even possible. I just don't buy it. As a human. As a leader. As...
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Ikea Planned This Loving Salute to Its Iconic Blue Bag Long Before the Balenciaga Stunt A 30th birthday present for the Frakta By Tim Nudd Ikea's iconic blue 99-cent plastic Frakta bag has been in the news lately thanks to fashion house Balenciaga, which made a $2,145 leather version of it. But actually, Ikea was planning on tooting the Frakta's horn this year anyway--on the occasion of its 30th birthday. The Frakta can carry almost anything, including, from Ikea's point...
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The Best Radio Ad of the Year Isn’t a Total Surprise, but It Is a Delight Motel 6 tops the Radio Mercury Awards again By Tim Nudd Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign--The Richards Group's work for Motel 6 featuring the musings of Tom Bodett. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning...
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The Weather Channel’s Headlines Got Unusually Snarky After Trump Announced He’s Ditching Climate Deal 'So, what happens to Earth now?' By Sami Main As President Donald Trump gathered press and supporters in the Rose Garden this afternoon to announce his decision to remove the United States from the Paris climate accord, The Weather Channel's website shot back with a few choice headlines. The site's homepage looked like a rebuttal of that controversial decision, with headlines like "So, What...
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Spotify Just Hired 2 Former WPP Execs to Take Closer Aim at Ad Agencies and Auto Brands Angela Solk and Craig Weingarten join the music platform By Christopher Heine Spotify announced two new executive roles today to cozy up to ad agencies and automotive brands. The digital music service has hired Angela Solk as its global head of agencies. Solk will be tasked with cultivating relationships with major holding companies, including WPP, Omnicom, Publicis, Dentsu Aegis and Interpublic. Solk (pictured below) brings more than...
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5 Top Agencies Are Competing for Lay’s Creative Account Frito-Lay chip brand seeking a refresh By Patrick Coffee Lay's, the chip brand owned by PepsiCo's Frito-Lay, has issued an RFP for its creative advertising business. Several of the industry's best-known agencies are currently involved in the pitch. They include BBDO, Crispin Porter + Bogusky, TBWA\Chiat\Day, R/GA and Deep Focus, which has worked on Lay's projects in the past. The company also purportedly reached...
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