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| John, The experience on the other side of a product purchase – or even something as simple as a CTA-button click – is hidden to customers. They are taking a risk by giving you money or even just information. Not knowing what will happen can cause anxiety. And customer anxiety hurts your conversion rates. Your role as a marketer is to try to decrease that anxiety for customers so they can make the best decision – and you can optimize conversion. To help you do that, today we bring you four quick case studies of anxiety-reducing marketing. Read on to learn from a phone service, tour agency, and ecommerce jeweler. Here’s to your success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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