🎛️ 4 reasons the future of GTM is about to change

The pressure is on for go-to-market teams to up their game heading into 2025 and beyond. Today, contributor Mark Stouse gives us an inside look at what B2B, and some B2C, teams are doing to shake things up after a lackluster couple years. Many top CEOs and CFOs are burned up over GTM performance, but they have a plan.

On the consumer side, many brands are still in the early stages of adopting AI-powered experiences. So today, we’re also looking at a study that suggests customers have very high expectations and skepticism around these experiences. It’s not that they’re avoiding AI agents and tools — most (61%) have tried them. It’s just that there’s room for improvement.

Also, we’re looking for members of the MarTech community to share what they learned in 2024 and hope to learn in 2025. Tell us in this very, very brief survey.

Chris Wood
Editor

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Consumers are underwhelmed by AI experiences

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Download Lotame’s Global Research Report.

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Future-proof your ecommerce strategy in 2025

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Email deliverability: What you need to know

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How to use post-campaign data to make your marketing better

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

Marketing technology

Email marketers discuss the role of AI, iOS and the state of their channel

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On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

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