| The Challenge Marketers typically optimize and measure their digital campaigns by impressions, clicks, and purchases. But the goals of many campaigns are not ad clicks or eCommerce purchases on their own site. So how can a marketer properly optimize and measure the impact of their digital campaigns? The Solution Jumpshot’s Campaign Optimization helps marketers optimize performance while a campaign is running and quantify the impact by measuring and attributing consumer behavior from anywhere online. What You'll Learn From This Whitepaper How to optimize digital campaigns using multi-domain attribution Understand the value of clickstream data to advertisement performance The best ways to segment your audience and measure user behavior for your exposed audience | 