4 ways NAR membership powers REALTOR(R) success

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4 ways NAR membership powers REALTOR® success | Survey: Unruly customers drive frontline worker burnout | Weak leaders use fear, but real leaders build trust

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February 7, 2025

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4 ways NAR membership powers REALTOR® success You've set goals for 2025: Do you have the support you need to achieve them? You might be surprised to know what resources are available to you as an NAR member—everything from rich property data to professional websites and amazing education programs that will give you an edge in your chosen real estate niche. So, how can NAR membership empower you to reach your specific goals? Full Story: REALTOR® Magazine (2/6)

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Best Practices in Sales & Marketing

Survey: Unruly customers drive frontline worker burnout

(Ronnie Kaufman/Getty Images)

A Perceptyx survey found 53% of employees who interact with the public have recently dealt with verbally abusive or threatening customers, leading to increased burnout and turnover. Employees who encounter unruly customers are more likely to feel unsafe and undervalued and to experience workplace stress that affects their health, according to the survey. Perceptyx recommends employers improve support for frontline workers by focusing on a safety culture, recognizing hard work and ensuring equitable benefits. Full Story: Human Resources Director (2/5)

Weak leaders use fear, but real leaders build trust Using domination and aggression as a leader may seem to be impressive, but Eric Solomon, the CEO of The Human OS, says research shows that leaders who create a sense of psychological safety by developing trust over power and building sustainable teams and businesses over creating chaos will make a lasting legacy. "The best leaders don't bulldoze people. They build them up," Solomon writes. Full Story: Psychology Today (2/5)

	Expand your real estate business in 2025 With a spend of $40B+ annually on housing and home services alone, there's no better time for real estate agents to tap into this growing market by becoming a member of Guidance Home Services pre-screened Real Estate Agent Referral Network. Register for this FREE event

Real Estate Trends

Luxury real estate trends for 2025: Gen X, women lead Coldwell Banker's 2025 Trend Report predicts a balanced luxury real estate market with increasing demand for indoor-outdoor areas and multigenerational living. Gen X is expected to dominate homeownership, driven by wealth transfer and a preference for larger homes. Affluent women, especially those under 35, termed "She-Elites," are emerging as significant decision-makers, owning a substantial portion of luxury properties. Full Story: The Record (Stockton, Calif.) (tiered subscription model) (2/4)

Ferrari-inspired mansion sets Delray Beach record at $50.5M

A Ferrari-inspired mansion named Casa Maranello has set a record in Delray Beach, Fla., with a sale price of $50.5 million. The 22,000-square-foot home features seven bedrooms, nine bathrooms and a car gallery with space for 12 vehicles. Senada Adzem of Douglas Elliman in South Florida was the listing agent. Full Story: CNBC (2/7)

Technology & Innovations

Smart-home tech extends to yards with robotic mowers Robotic lawnmower technology is evolving and becoming more affordable, with models such as The Worx Landroid S temporarily slashing its price. This mower can handle up to 5,445 square feet, returns automatically to its charging base and navigates narrow paths, making lawn maintenance easier. Full Story: CNET (2/6)

Business Wellness

#FeelGoodFriday: REALTOR® brings 'Garden of Healing' to Fargo residents North Dakota real estate pro Arlin Fisher and his wife, Sarah, harness the pain of their own loss to bring comfort to those facing hardship. Full Story: REALTOR® Magazine (11/21)

Fair & Equitable Housing

City invests $15M for housing, homelessness initiatives Fontana, Calif., is addressing housing and homelessness programs with $14.9 million in grants, according to Housing Development Manager Valerie Gonzales. Funding includes HOME funds, Community Development Block Grants and the Permanent Local Housing Allocation. Initiatives include affordable housing projects, homelessness prevention and support services, with Mayor Acquanetta Warren urging seniors to seek assistance. Full Story: Fontana Herald News (Calif.) (2/7)

Legislation & Regulation

Bessent: Fannie, Freddie release tied to mortgage rates Treasury Secretary Scott Bessent has said the release of Fannie Mae and Freddie Mac from conservatorship will depend on the effect on mortgage rates. "Anything that is done around a safe and sound release is going to hinge on the effect of long-term mortgage rates," Bessent said. Full Story: The New York Times (2/7), Bloomberg (2/6)

Trump considers major sale of federal office buildings The Trump administration is considering selling two-thirds of federally owned office buildings to private entities and canceling leases on 70 million square feet of privately owned office space in Washington, D.C. according to reports. The move could significantly affect the D.C. commercial property market, where many landlords rely on the government as an anchor tenant. Full Story: Building Design+Construction (2/4)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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