41 quick marketing case studies about headline writing, lead management and more (December wrap-up)

There are a lot of expensive, time-consuming ways to increase marketing performance – buy more media, redesign the website, buy and implement a new technology, etc. The quickest and cheapest way to improve your marketing can take just moments – write better headlines.

We’re giving you a peek into your peers’ lead management experiences. Read on for examples from the financial services, insurance, real estate, content, service, marketing, advertising, data security, gambling, tech/IT, and SaaS industries.

Your checkout flow. The categories on your blog. The template for your website.

The marketers that don’t take these website elements for granted, that strive to find the best way to execute these elements of their website, can garner significant results.

The word strategy is often used broadly. And an overall marketing strategy for your brand is important.

But each campaign, each landing page, each ad, each product should have a strategy all its own as well.

We heard from 191 marketers about their key lessons from the year 2020. We winnowed them down to bring you the most essential lessons in this article.

The value proposition is not just the responsibility of the CEO. For truly effective marketing, value communication must happen at many levels. This article shows you a specific example for each level.