Headline Writing: 6 before and after headline examples with results to help improve your copywriting
There are a lot of expensive, time-consuming ways to increase marketing performance – buy more media, redesign the website, buy and implement a new technology, etc. The quickest and cheapest way to improve your marketing can take just moments – write better headlines.
Lead Management Confessions: 15 B2C and B2B marketers in 13 different industries share the length of their sales cycles
We’re giving you a peek into your peers’ lead management experiences. Read on for examples from the financial services, insurance, real estate, content, service, marketing, advertising, data security, gambling, tech/IT, and SaaS industries.
Website Design: 3 quick web design case studies (with before and after images)
Your checkout flow. The categories on your blog. The template for your website.
The marketers that don’t take these website elements for granted, that strive to find the best way to execute these elements of their website, can garner significant results.
Value Proposition: Marketing examples for each of the 4 essential levels of value prop
The value proposition is not just the responsibility of the CEO. For truly effective marketing, value communication must happen at many levels. This article shows you a specific example for each level.
Be on the lookout for these upcoming topics from the MECLABS family (including MarketingSherpa and MarketingExperiments): Marketer as Philosopher, Episode 4 Conversion Heuristic Analysis tool Proven Website Marketing Tactics: 1 big and 5 small changes that got big results 6 Ecommerce Lessons: Your marketing peers share their hard-earned online retail wisdom Branding: 8 lessons to help you make the most effective brand decisions every day Funny marketing stories with serious lessons How to overcome 9 common marketing and web design mistakes Lead Generation and Customer Service Forms: 3 quick case studies Ask MarketingSherpa: Homepage value proposition Marketing Writing: 3 simple tips that can help any marketer improve results (even if you’re not a copywriter) Lead Generation Confessions: 17 B2C and B2B marketers in 12 different industries share their lead conversion rates Marketers Beware: 7 all-too-tempting marketing dangers to avoid