5 changes in social advertising for brands during COVID-19

Hello!

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know courtesy new whitepaper by Smartly.io.

According to Smartly.io’s report, one-third of consumers want brands to share relevant messaging that is useful during and post the pandemic. More consumers expect from brands to continue their advertising compared to the ones who wish they’d stop for the time being.

Also Brian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated enterprise.

“We’re moving into a predictive and intelligent enterprise that can help humans make better decisions,” says Solis. “Eventually, we’ll be in a position where data and platforms will make decisions without checking in with human counterparts. Ultimately, in the next ten years or so, we’ll start to see the onset of a quantum enterprise.”

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this 15-second survey and see how you compare with others in the industry.

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