Happy Thursday!

As brands seek to capitalize on Out of Home (OOH) advertising, they can use a variety of techniques leveraged by political campaigns, which deploy smart, data-driven, and effective OOH campaigns. Matthew O’Connor shares valuable lessons from the political advertising playbook.

Up next, our latest key insights article focuses on senior marketers’ strategic priorities for 2021, prerequisites for future marketing success, AI’s role in advertising, and golden nuggets from our latest virtual event.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

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