| Todayâs shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels, it's important to consider and prepare for the challenges of scaling your online business. This paper examines five common mistakes that sellers make when adding new channels, how they stifle growth, and what can be done to prevent them. | 