5 must-have digital marketing skills BrainStation founder and CEO Jason Field advises that digital marketers future-proof their careers by enhancing their skills in social media, search, web development, Google Analytics and user experience design. "A good marketer should know how to identify user needs, conduct user research, develop personas and create intuitive and navigable layouts," he writes. Full Story: SmartBrief/Marketing (3/30)
How do we calculate the gender pay gap? March 31 is Equal Pay Day, or the day women have to work until to earn as much as men did in the previous year. However, calculating the actual pay gap is challenging, as controlled gender pay gap ignores gender bias in promotions and industry-based pay gap comparisons don't consider discrimination that blocks women from certain professions. Full Story: Forbes (3/30)
Building trust at a distance in the remote workforce A culture of trust is vital to a remote work environment, says Wade Foster of Zapier. To make the most of remote work, emphasize transparency and communication, get to know each other in a virtual environment like Slack, set clear expectations and focus on output rather than hours worked. Full Story: Zapier Blog (3/18)
Making the Connection
Use LinkedIn during the coronavirus to stay connected Now is a good time for professionals to build their personal brand on LinkedIn, as more people are connected all day due to work-from-home mandates, writes Patrick Connelly. Best practices for using LinkedIn during a crisis includes staying relevant to the times, being a resource, avoiding politics and delaying your self-promoting posts. Full Story: The Business Journals (tiered subscription model)/Buffalo, N.Y. (3/30)
Working from home and the stress of a pandemic is driving many workers to snack more than usual. To help suppress those urges, include pre-portioned snacks, tea or coffee breaks, virtual meal dates and healthier snack alternatives, according to Lisa Drayer. Full Story: CNN (3/31)
Rather than develop a vehicle that can get astronauts in low-lunar orbit and then back out of it again for a return to Earth, NASA is planning to build a Lunar Gateway that will orbit the Moon. The plan isn't new, but NASA recently revealed more about the role the Lunar Gateway will play in Moon landings, its design, and how it will be launched into space. Full Story: Ars Technica (3/30)
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